Diet Coke presents the Red Dress Collection
Diet Coke presents the Red Dress Collection

DALLAS, Feb 3, 2009 / FW/ — With the mantra, “Take Women’s Health to Heart. Get Involved. Spread the Word,” Diet Coke announced its sponsorship of The Heart Truth’s Red Dress Collection Fashion Show. The soda label teamed up with The Heart Truth campaign in an effort to raise awareness about heart disease.

With full support online, on the catwalk and on the road, Diet Coke takes the message to the streets as it gives heart-health screenings during The Heart Truth Road Show where the red dresses unveiled at Bryant Park will be shown at Los Angeles, Atlanta, Houston, Minneapolis, Charlotte and New York.
From mid-February through April, Diet Coke will spread the heart-health message to communities by taking the show to these six U.S. cities.

On the web at several online events are already ongoing. Visitors can enter “Charmed Sweeps” for a chance to win a limited edition diamond and ruby Diet Coke Red Dress charm designed by Heidi Klum.

Visitors are also encouraged to get involved by donating their My Coke Rewards points. Diet Coke converts My Coke Rewards points into dollars to be donated to The Heart Truth Foundation. You can also spread the word by sending an email to a friend from the Diet Coke website. Screensavers and wallpapers are also available for download.

The Heart Truth Red Dress Collection 2009
Friday, February 13, 2009
10:00 AM
Tent at Bryant Park
New York, NY

The Red Dress Collection fashion show kicks off the New York Fall 2009 season.

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