NEW YORK, Feb 21, 2009 / FW/ — Founded by Justin Timberlake and Trace Ayala, William Rast also enjoys creative direction from Johan Lindeberg and Marcella Lindeberg of the famed fashion house J.Lindeberg. With creative direction divided among the four, William Rast has more than a better chance than most to make it as a true fashion label instead of just another ‘celebrity label.’
While Justin Timberlake does not need any introduction, the other members of the quad creative team for William Rast do. Trace Ayala is a childhood friend of J.T. while Johan Lindeberg and Marcella Lindeberg are from highly successful J.Lindeberg brand.
Johan Lindeberg used to be the creative for Diesel until 1996 when he decided launch is eponymous label. The very high end J.Lindeberg line for men is well known among the discerning European fashion set.
And though William Rast is a denim label and not of the high-street, it should be noted that Johan Lindeberg did a stint at Diesel before launching his own label.
So, what does William Rast offer? Leather and denim with styling that Justin Timberlake favors! It’s not really a surprise at all. Skinny jeans, skinny leather pants, denim and leather biker jackets decorated with grommets.
It’s young, it’s rebellious, it’s urban.
Photos courtesy of Mercedes-Benz Fashion Week