LOS ANGELES, Mar 17, 2009 / FW/ — She’s back and Candie’s has her. Britney Spears is the face of the 2009 campaign for Candie’s Only at Kohl. The megastar will appear in the print, television, in-store and online marketing and advertising campaigns. Candie’s and Kohl’s also will be heavily integrated into all of Spears’ upcoming promotional activities.
In the announcement which was released this month, Britney Spears was quoted saying, “I’m so excited to be the face for Candie’s Only at Kohl’s. Candie’s and Kohl’s are doing such great things with my tour. It’s great to work with a line that has such cool clothes and accessories.”
Candie’s and Kohl’s will be associate sponsors of Spears’ upcoming tour that began March 3rd. The tour sponsorship includes exciting opportunities for consumers and fans to be a part of the concert experience. There will be VIP experiences with Candie’s pink carpets and lounges in select markets, and other great promotions surrounding the sponsorship.
In addition to the tour integration, Candie’s will be the exclusive host of Spears’ “First Look” tour video that will debut tonight, March 2nd exclusively at www.candies.com. The video will grant fans an exciting sneak peek into Britney’s tour. Britney also will wear Candie’s apparel, footwear and accessories in an upcoming music video off of her current album.
Spears’ current album Circus has been certified Platinum and was No.1 on the Billboard 200 charts, making this Spears’ fifth No.1 album in her career.
Past Candie’s spokespeople have included Fergie, Hayden Panettiere, Hilary Duff and Jenny McCarthy.