NEW YORK, Apr 15, 2009 / FW/ — Has it been 20 years already when Mark Badgley and James Mischka burst into the fashion scene and took Hollywood by storm?
For those of you who had read the April issues of Vogue, Elle, Harper’s Bazaar and InStyle, then you would have seen the 20th anniversary campaign featuring Eva Longoria, Carrie Underwood, Brooke Shields, Lauren Hutton and Anjelica Huston wearing Badgley Mischka couture eveningwear and accessories posed with designing duo Mark Badgley and James Mischka.
Shot by legendary photographer Annie Leibovitz at Paramount Studios in Los Angeles, the image used in the campaign feature the tagline “Two Decades of Glamour,” symbolic of Badgley Mischka’s strong relationship with Hollywood over the past twenty years.
Commenting on the photo shoot, Brooke Shields, stated, “This was a moment in time for me to be here with women that I admire, younger and older and with these two men who really appreciate women and design for them.”
Over the past twenty years, Badgley Mischka has flourished into a true lifestyle brand recognizable worldwide. To date, the Badgley Mischka label includes: Badgley Mischka Couture, Eveningwear, Handbags, Eyewear, Footwear, Accessories, Jewelry, Watches, Swimwear, Fragrance, Home, Bridal and Bridesmaids. Badgley Mischka is sold in the most prestigious stores in the world including Bergdorf Goodman, Neiman Marcus, Saks Fifth Avenue and Holt Renfrew.
Mark Badgley & James Mischka met in 1982 at Parsons School of Design in New York City. In 1988, the duo joined for forces and started Badgley Mischka. Both men had an affinity for making women look glamorous. In the Spring of 1999, the first Badgley Mischka collection hit top retailers such as Henri Bendel and Barney’s.
In 1996, Badgley Mischka gained worldwide recognition when Winona Ryder wore a Badgley Mischka gown to the Academy Awards. Winona was the first in a long line of major red carpet moments to come for the designing duo including Jennifer Lopez at three consecutive Oscars, Madonna, Catherine Zeta Jones, Jennifer Lopez, Sharon Stone, Jennifer Garner, Julia Roberts, Kate Winslet, Sarah Jessica Parker, Ashley Judd, Carrie Underwood, Eva Longoria, Teri Hatcher and Brooke Shields.