LOS ANGELES, Apr 24, 2009 / FW/ — With cyberspace savvy that even a member of the Net Generation will be proud of, Joe’s Jeans is launching the Joe’s Next Model Competition which will be done online.
With the company website www.joesjeans.com opening with a teaser: “Are you Joe’s Next Model?” visitors who surf in are already intrigued and enticed to join.
JOE’s mission is to find the diamond in the rough – exceptional beings hidden throughout the world – one Male, one Female with confidence and original style to be featured in a JOE’s worldwide ad-campaign.
The three-month competition, running through July 15th, encourages contestants to submit a short video around varying themes such as “What’s my JOE’s Fit?”, “Why I should be the next JOE’s model”, and “Why I am the Undiscovered Choice…”.
Revealing their individuality and chronicling themselves through their own blog, contestants will develop a personal profile and encourage others to vote for them.
Fans will log onto www.joesnextmodel.com to vote for their favorites, while industry experts Mary Filar, West Coast Merchandising and Promotions Director for Marie Claire; Nicole Bordeaux, Founder and Owner of Photo[genics, a full service management and production office that represents fashion models, young up and coming actresses, make-up artists, hair stylists, wardrobe stylists, and set designers; and Joe Dahan, Founder and Creative Director of JOE’s, will help narrow the competition to the top 5 men and women who will be flown to Los Angeles for a private casting.
The winner will be announced on August 12th.