PARIS, Apr 15, 2009 / FW/ — Beauty, creativity, uniqueness, the fragrance is a work of art. Culture, inspiration, and special moments are evoked by a certain smell, a specific scent.
Hortensia de Hutten, Director of Picaflor, société conceptrice de salons, and David Frossard and Loic Le Guen, founders of Différentes Latitudes, join forces to bring the joy of perfumes and fragrances for a second year in a row via the exhibition:
“Les Parfums, L’Exposition Parisienne” (The Perfume, The Exhibition in Paris)
First launched in 2008, Les Parfums, L’Exposition Parisienne was held at Mode LeShowroom. It was a great success, and the audience was bigger than what the organizers expected. To accommodate the increasing interest in the exhibition, the 2009 edition of Les Parfums, L’Exposition Parisienne will held at Espace Richeliu, located at 60, rue de Richelieu Paris 2ème.
Designed to be both a cultural and commercial exchange, thirty French and foreign brands will be represented in the exhibition.
Originally planned to be a trade show, open only to buyers and press, the organizers decided to open the exhibition to the public for one day due to popular demand.
For the press, the buyers and the general public, Les Parfums, L’Exposition Parisienne provides an opportunity for everyone, adults and children included to experience the world of fragrance.
Les Parfums, L’Exposition Parisienne
60, rue de Richelieu
September 12 – 15, 2009
Open 0900 to 1830
September 12, 14 & 15 – Press and buyers only.
September 13 – Open to the public
€10 entrance fee
Animation, workshop and activities for children.