DALLAS, Apr 5, 2009 / FW/ — Soy are not just for vegans anymore; it is also fast becoming the favorite of eco-conscious fashionistas with the launch of Uranus, a boyshort-style underwear for women which had been appropriately named ‘soyshorts’.
Developed by two University of Florida students, who sought to create a product that would promote sustainability with a sense of humor, the soy shorts as the name implies is made of soy fabric. A by-product of soy food production like tofu and soybean oil, soy fabric is produced by processing materials that would otherwise be considered waste, thus ‘closing the loop’ on soy.
Besides contributing to a more sustainable planet, soy fabric is also extremely soft and comfortable, often being compared to silk or cashmere. It is also more durable and dries more quickly than cotton.
Uranus Apparel soyshorts are sold in sets of three—one pair natural beige, one pair moss green, and one pair black. The underwear come packaged in a burlap drawstring pouch that is both reusable and 100 percent biodegradable. The set can be purchased on the company’s Web site or through Amazon®. The founders are exploring additional marketing venues.
“The idea for Uranus Apparel was developed by two University of Florida students, who sought to create a product that would promote sustainability with a sense of humor. Despite the funny name, the company is seriously committed to utilizing soy as a more sustainable alternative to cotton fiber” said Natalie San Andres, company co-founder.
[MARI DAVIS]
Photo courtesy of Uranus Apparel
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