Tracy Feith
Tracy Feith

DALLAS, Apr 21, 2009 / FW/ — With the first looks of the Tracy Feith for Target Collection unveiled, then you’ll understand why Michelle Obama likes wearing the creations of the Texas-born-skateboarder-turn-designer Tracy Feith.

Feith’s decidedly unorthodox approach to fashion has been nicknamed ‘barefoot luxury’ in reference to his skateboarder background and free spirited personality. Designing for women who like to express their individuality, Tracy Feith creates for them elegant yet undeniably cool silhouettes and looks as good on the beach as it does on the red carpet.

And with all the news about New York’s garment district dying because clothes are no longer being made there, it is good to know that Feith’s apparel is made in Manhattan and his designs are now sold via four independently owned stores (Manhattan, Brooklyn, the Hamptons and L.A.), as well as a select few high-end specialty boutiques across the country.

For the Tracy Feith for Target collection, the New York-based designer created colorful and flirty flowing frocks and silhouettes that are utterly chic.

Ideal for summer, girls will adore the bright-blue, pink and yellow florals adorning ruffled skirts, tees and dresses. Bold hues and tropical prints on washed-down fabrics look perfectly sun kissed on a cropped canvas jacket that pairs well with a strapless sweetheart black dress for a party-ready ensemble.

A black leather biker jacket worn over a daisy-print pinafore dress is ideal for the free-spirit with style, as is a number 8 muscle tee worn with a leaf-bark print skater skirt. Full, layered bottoms, a Tracy Feith signature, add extra charm to cotton skirts, sundresses and tiered hems.

Swimwear pieces can mix and match in prints of crazy daisy, flower power and trippy meadow, to create personalized and stylish attire for the surf-and-sand lifestyle.

Ranging in price from $14.99 to $139.99, the line includes a variety of warm weather must-haves, including printed tees, belted dresses, A-line skirts and ruffled tops.

Tracy Feith for Target collection will launch an exclusive collection on and at most Target stores nationwide on May 17, 2009. His amazingly priced spring collection of women’s apparel will be available through June 20, 2009.

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