DALLAS, Aug 7, 2009 / FW/ — Erin Wasson is back on the runway and this time as a designer instead of a model. Erin Wasson x RVCA, the label which is a result of a collaboration between the Texas-born beauty and Costa Mesa California-based skate & surf brand RVCA will debut at Mercedes-Benz Fashion Week on Friday, Sep 11, 2009 at 8:00 PM.
“Humbled and honored,” are the words Wasson chooses to describe her feelings about being asked to show the new Erin Wasson x RVCA collection at the legendary Bryant Park Tents.
“I’ve spent hours at those Tents as a model, working with some of the icons of American fashion,” she notes. “And meanwhile, I’ve only been doing this design thing for a few seasons,” Wasson added.
Launched Spring/Summer 2009, “Erin Wasson x RVCA” made a stunning impact right off the bat, earning countless magazine credits and selling out at stores such as Opening Ceremony, Selfridges and Colette.
“Spring 2010 is season three,” says the model-turned-designer. “It’s kind of insane to think that I’m getting to show on that same stage. I am incredibly grateful to IMG, Mercedes-Benz Fashion Week and Maybelline New York for giving me the opportunity.”
In keeping with the out-of-the-box thinking that brought together Wasson and surf & skate brand RVCA in the first place, the Spring 2010 show will see the brand bringing a new energy to the Tents.
Erin plans to put a multi-media installation on stage, and she has personally engaged a special musical guest to play live on the catwalk. Details are under wraps until closer to the show.
“It’s really a thrill, to be able to take a venue everyone in the fashion industry knows so well, and bring in new personalities and a new vibe that spin the experience in a different direction,” says Wasson.
“I mean, it’s almost too predictable to do something ‘cool’ in, like, an abandoned warehouse. Cool can happen anywhere. It’s a state of mind. That’s the essence of the Erin Wasson x RVCA brand, and there’s no reason not to follow that logic onto the runway.”
Photo courtesy of www.rvca.com