Op-Ed

Women of Worth Call for Nominations Began April 20th

2008 L Oréal Paris Women of Worth Honorees

2008 L Oréal Paris Women of Worth Honorees

NEW YORK, Apr 21, 2009 / FW/ — What’s in an acronym? L’Oreal Paris ‘Women of Worth’ awards program can be shortened to WOW. And quite frankly, this is what this grassroots awards program is all about.

Began four years ago, the Women of Worth initiative honors and awards women from across the country for their inspiring volunteer achievements and outstanding commitment to community service. And this is not about celebrities or high profile women getting awards; this is about everyday women being recognized by their peers.

Beginning April 20th, consumers are invited to visit the L’Oreal Paris Women of Worth online community at www.womenofworth.com, to nominate a woman whose service and dedication to volunteerism are making a difference. Nominations are open through July 13th.

Women of Worth 2008 National Honoree, Cindy Kerr and L?Oréal Paris, President Karen Fondu

Women of Worth 2008 National Honoree, Cindy Kerr and L?Oréal Paris, President Karen Fondu

A Woman of Worth is an inspiring volunteer, a confident woman who is dedicated to making a difference in the lives of others and embodies the heart and spirit of the L’Oreal Paris brand.

This year, 10 Women of Worth honorees will receive $5,000 for their charitable causes and a matching donation will be made on their behalf to the Ovarian Cancer Research Fund, L’Oreal’s charitable partner since 1997.

These 10 honorees will join an exceptional community of 30 previous Women of Worth honorees who have dedicated themselves to serving others in their community.

Additionally, one National Honoree will receive an additional $25,000 donation to her cherished nonprofit organization. The Women of Worth National Honoree will be chosen via a public online vote held this fall at www.womenofworth.com.

For more information about the Women of Worth Program and to nominate a woman in your community, please visit www.womenofworth.com.

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