NEW YORK, May 1, 2009 / FW/ — With lyrics from the Rolling Stones song “Some Girls” saying “French girls, they want Cartier, Italian girls, they want cars, American girls, they want everything in the world you can possible imagine,” set the tone is this very posh gathering with a very cool atmosphere.
Somehow, “cool” is something one does not use when describing Cartier. Elegant, classy and very expensive are more like it. Still, a company does not reach 100 years old without reinventing itself. Cartier has done that and then some.
While keeping its name synonymous with fine jewelry, Cartier has also managed become part of pop culture as demonstrated by Mick Jagger and Keith Richards mentioning the French label in one of their iconic songs.
Thursday night, on April 30th, Cartier celebrated its 100th anniversary in America with the “Cartier… 100 Years of Passion and Free Spirit in America” exhibition that features 100 one-of-a-kind Cartier Collection creations. The exhibition opened at the Cartier Fifth Avenue Mansion in New York April 30th and runs through May 21st before moving to Cartier’s Beverly Hills Rodeo Drive boutique and running June 1-14, 2009.
With the glitterati from the world of fashion, music and entertainment joining Bernard Fornas, President & CEO of Cartier International and Frédéric de Narp, President & CEO of Cartier North America, Cartier also honored photographer Bruce Weber and the launch of his new book, “Cartier I Love You: Celebrating 100 Years of Cartier In America.”
Gracing the evening to fete both Cartier and Bruce Webber were Kate Hudson, Demi Moore, Eva Mendes, Anne Hathaway and Rachel Weisz.
They were joined by Lisa Arian, Jessica Biel, Sandra Brant and Ingrid Sischy, Tory Burch, Nan Bush, Graydon Carter, Chiara Clemente, Maria Cuomo Cole, Dayssi Olarte de Kanavos, Beth Rudin Dewoody, Susan Fales-Hill, Anne and Mario Grauso, Audrey B. Gruss, , Amanda Hearst, Sir Elton John, Kathleen “Kick” Kennedy, Martin Luther King III, Phillip Lim, Richard Meier, Her Majesty Queen Noor, Zac Posen, Laurie Tisch, Patti Smith, Martha Stewart, Justin Timberlake, and Stephen Wynn.
The event also became the podium for Cartier’s announcement of its partnership with ServiceNation, ServiceNation (www.servicenation.org), a coalition of 190 nonprofit organizations that seeks to expand opportunities for Americans to serve at every life-stage and make service a core element of our culture.
With Demi Moore present, Cartier unveiled the new limited-edition Trinity bracelet in 18k yellow, rose and white gold and diamonds, which will be sold on individual red, white and blue silk cords at all Cartier boutiques nationwide. Proceeds of the sale of the Trinity bracelet will benefit ServiceNation.
With the ultimate vision of the ServiceNation coalition which has a collective reach of some 100 million is that by 2020 1 million Americans annually will volunteer for a year of national service, and another 100 million will spend time as community volunteers. A portion of the proceeds of the Bruce Weber book will also go to ServiceNation.