NEW YORK, May 2, 2009 / FW/ — To victims of disasters like hurricanes or wildfires, the simple joys of life mean a lot. That is the reason L’Oréal Professionnel, the global leader in professional hair care is partnering with Fashion Delivers Charitable Foundation to provide hair care products to those who need it most.
To many, shampooing and conditioning our hair is a daily task; yet that simple joy of having clean hair can easily be taken away when a natural disaster strikes. And that’s where the partnership between L’Oréal Professionnel and Fashion Delivers, a not-for-profit organization with a mission to unify fashion and home industry leaders to donate new, unused product in aiding victims of disasters, partnership comes in.
As the first and exclusive beauty company to partner with Fashion Delivers, L’Oréal Professionnel is joining some of the most prestigious brands in the fashion industry to support an incredible charitable endeavor that provides hope for those in need.
As part of a dedicated program throughout the year, L’Oréal Professionnel will be providing hair care products to those who need it the most. Additionally, L’Oréal Professionnel will join forces with its premium salons for Série Expert events throughout September to raise funds for Fashion Delivers.
“Creating this exclusive relationship with Fashion Delivers is very important to L’Oréal Professionnel,” says Alejandro Lopez, Vice President & General Manager for L’Oréal Professionnel USA.
“Our mission is that by combining our forces with the other great organizations involved, Fashion Delivers will be able to accelerate their support for people in disaster areas.”
“We have been fortunate to work with some of the biggest names in the fashion world so it only makes sense to partner with a true leader in the beauty industry and are thrilled to have L’Oréal Professionnel join our cause,” says Allan Ellinger, Chairman of Fashion Delivers Charitable Foundation, Inc.
“In the wake of a natural disaster like Hurricane Katrina or the California wildfires, thousands of victims are left in the wake of the devastation. They are in desperate need of aid and assistance, and with L’Oréal Professionnel’s support, Fashion Delivers will further our efforts to improve the lives of well deserving women and men.”
