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Mercedes-Benz Fashion Week Berlin Spring 2010

Dates: July 1 – 4, 2009

BERLIN, May 27, 2009 / FW/ — As the face of Mercedes-Benz Fashion Week Berlin, Julia Stegner, together with the new Mercedes-Benz E-Class Coupé were photographed by Peter Lindbergh for “Pure Attraction”, the official key visual for the upcoming Mercedes-Benz Fashion Week Berlin Spring/ Summer 2010 season.


Julia Stegner and the new Mercedes-Benz E-Class Coupé were photographed by Peter Lindbergh

Julia Stegner and the new Mercedes-Benz E-Class Coupé were photographed by Peter Lindbergh

International star photographer Peter Lindbergh has created an impressive work of art that perfectly expresses the attraction of beauty and elegance – and thus the connection between fashion and Mercedes-Benz design.

The leading role in the key visual is played by the international Mercedes-Benz fashion brand-ambassador Julia Stegner and the new E-Class Coupé. They are both surrounded by five additional women who are fascinated by the design of the new E-Class Coupé.

Julia Stegner and the other protagonists are wearing exclusive evening dresses by Escada. The key visual also serves as an entry to an interactive webspecial on the E-Class Coupé.

“Elegance and style” that is the connection between Mercedes-Benz design and top-class fashion design. Since sporty Coupés embody a particularly elegant and expressive design, in our key visual we have shot the new E-Class Coupé together with top model Julia Stegner and additional protagonists”, says Anders Sundt Jensen, Vice President Brand Communications Mercedes-Benz Cars.

The key visual reflects the scenery of a classic fashion shooting, with Julia Stegner and the E-Class Coupé cast in the limelight. They are admired by five women who have slipped into the roles of assistants on the set.

“I drive a Mercedes myself, so it was a great experience for me to shoot this car with the models so that the whole thing took on a unique character, an emotional completeness full of attraction,” says star photographer Peter Lindbergh.

Julia Stegner is also thrilled with the idea of integrating additional women into the shooting: “Beautiful women and a fascinating car staged like this; that is pure attraction”.

As the international fashion brand-ambassador for Mercedes-Benz, the top model will also come to Berlin to attend the Mercedes-Benz Fashion Week Spring/Summer 2010, which will take place from July 1 to July 4, 2009 on Bebelplatz.

“Attending Mercedes-Benz Fashion Week Berlin in January was a great experience, so I can hardly wait to come back this summer”, says Julia Stegner.

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