NEW YORK, Jun 24, 2009 / FW/ — Garnier Fructis, a global leader in hair care products announced yesterday that supermodel Bar will represent its latest products, Triple Nutrition Hair Care and Anti-Humidity Hairsprays that is launching this month.
Refaeli, whose image will appear in the international campaign the products, acknowledged that she had been using Garnier Fructis for several years now.
“I like Garnier,” says Bar Refaeli. “Their products and ingredients fit my lifestyle perfectly – helping me keep my hair strong, healthy and shiny,” Bar Refaeli commented.
One of fashion and beauty’s freshest faces, Refaeli is an ideal partner for Garnier Fructis and embodies its vision of beauty through nature. Refaeli is a natural beauty who strives to take care of herself and those around her, while garnering an international appeal.
Refaeli was raised on a countryside ranch in her native Israel. Her international career started in 2001, when she received the title of “Model of the Year” in her country. Since then she has become one of the most recognized models worldwide.
Most recently, she was featured as the cover model for the 2009 Sports Illustrated Swimsuit Issue. She was also featured as number three in Maxim’s Hot 100 List.