Reese Witherspoon
Reese Witherspoon

NEW YORK, Oct 31, 2009 / FW/ — Last Wednesday, Reese Witherspoon introduced her new fragrance ‘In Bloom by Reese Witherspoon’ at a special reception for over 100 top Avon Representatives, hosted by Witherspoon at Times Square Studios.

That’s one half of the launch; the other half is introducing it to consumers wherein inside Times Square Studios were able to buy “In Bloom by Reese Witherspoon” from Avon Representatives. And as a special gift, consumers sweepstakes took place every five minutes during the event wherein the winner wins a fragrance autographed by Witherspoon.

Meanwhile, at Times Square, Avon-branded street teams distributed thousands of In Bloom samples to the crowds.

Describing her new perfume, Witherspoon who was intimately involved with all aspect of the scent’s development said, “The fragrance is sensual, romantic, and alluring. It is truly indicative of where I am in my life today – I’m feeling very strong and independent, and so happy.”

Alluring and mysterious, In Bloom by Reese Witherspoon is for the multi-faceted woman who is down to earth yet glamorous, elegant, authentic and confident. The romantic scent sparkles with a provocative blend of feminine floral notes, reflecting the scents of Reese’s childhood.

The fragrance is also available as a limited edition Parfum that features a lavishly sensual and concentrated mix of blooming flowers. It is housed in a special gift box, featuring a bottle charm of Reese’s monogram.

The In Bloom by Reese Witherspoon Fragrance Collection
In Bloom by Reese Witherspoon Eau de Parfum ($34.00, 1.7 fl. oz.)
In Bloom by Reese Witherspoon Limited Edition Parfum ($59.00, 1 fl. oz.)
In Bloom by Reese Witherspoon Body Mist ($15.00, 3.4 fl. oz.)
In Bloom by Reese Witherspoon Body Lotion ($15.00, 7 fl. oz.)
In Bloom by Reese Witherspoon Shower Gel ($15.00, 7 fl. oz.)

Availability: In Bloom by Reese Witherspoon is available exclusively through Avon Representatives nationwide. To find an Avon Representative call 1-800-FOR-AVON or visit