NEW YORK, Jun 30, 2009 / FW/ — Already fast becoming a favorite among the Internet Generation, William Rast its ‘New America’ denim culture in London, Berlin and Paris with special events planned for each city.
On June 29th at SELFRIDGES in London, William Rast will showcase its Fall 09 collection with a fashion show, and an appearance by brand co-founders Trace Ayala and Justin Timberlake. Additionally, the brand will be displayed in custom designed pop-up shops, located respectively in the women’s contemporary area on the 2nd floor, and in the men’s 1st floor casual department.
In Berlin, at the BREAD & BUTTER trade show taking place July 1-3, William Rast will present their new Spring-Summer ‘10 collection, as well as a newly expanded denim offering that includes a selection of more accessibly priced styles and washes.
On the first night of the show, July 1st, William Rast will hold a VIP party, hosted by the brand co-founders at the Berlin Tempelhof airport.
To complete the celebration of the brand’s expansion in Europe, COLETTE, Paris, will dedicate an entire window to William Rast from June 28th – July 5th, and offer exclusive styles from the “New America” denim and collection pieces launched last February during New York Fashion Week.
In the United States, William Rast distributes its merchandise to better department stores and boutiques, including Nordstrom, Saks Fifth Avenue, Neiman Marcus, and Bloomingdale’s. Outside the U.S., its products are sold to better department stores and boutiques in Canada, Italy, Germany, the United Kingdom, and France and the Benelux Region of Europe.
The Company also sells merchandise on its website www.williamrast.com