MILAN, Jun 27, 2009 / FW/ — As part of its environmentally sustainable project YOOXYGEN, yoox.com is launching “ever.green” – limited edition eco-friendly t-shirts designed by celebrities and produced by ethically aware clothing company EDUN Apparel founded by Ali Hewson and her husband Bono.
For ever.green’s initial offering, American supermodel Angela Lindvall who is noted for her green activities designed the ‘shadows of trees’ t-shirt. Available for both men and women sizes, the t-shirt was produced by EDUN Apparel.
“My shirt was created from the shadows of trees. Our shadow side is what sometimes pushes us to grow,” commented Angela Lindall whose t-shirt design was derived from her vision of the environment.
Angela Lindvall’s creation is the first journey on the ever.green initiative which will offer 100% organic cotton t-shirts created by renowned celebrities covering themes of design, music and fashion will be sold exclusively on yoox.com
A percentage of proceeds from the t-shirts is being donated to Green Cross International, an environmental non-governmental organization (NGO) founded by President Mikhail Gorbachev and partner of YOOXYGEN.