DALLAS, Jul 24, 2009 / FW/ — Bar Refaeli, the Sports Illustrated 2009 swimsuit edition cover girl is the new spokesperson for Rampage, Iconix Brand Group announced Wednesday.
Sold at better department stores nationwide and online at www.rampage.com, Rampage is known for offering women clothing and accessories that can take them from day to evening.
Says Bar Refaeli on her new role, “The Rampage line is comfortable and the cuts are very feminine. It always fits perfectly to the curves of a woman’s body – I have curves and I feel really good in it!”
Bar Refaeli will debut on the brand’s Fall 2009 campaign which will be on the September issues of Elle, Lucky and Cosmopolitan magazines, as well as featured on outdoor advertising and online at fashion and lifestyle websites.
Shot by famed fashion photographer Gilles Bensimon at an estate in Los Angeles, Refaeli wears Rampage clothing, accessories, intimates and footwear in a variety of set ups from posing seductively in lingerie to a more innocent playful stance in sportswear for the campaign. The campaign was created by the Iconix in-house marketing team.
Refaeli replaces supermodel, Gisele Bundchen as the new face for the young contemporary brand.