London Fashion Week Spring 2010
London Fashion Week Spring 2010

LONDON, Aug 7, 2009 / FW/ — The British Fashion Council (BFC) announced yesterday that 180 The Strand, just moments from Somerset House has been designated as a second venue for London Fashion Week.

This additional venue builds on last season’s successful concept of a central fashion ‘hub’, this time in the centre of London and provides a contrasting modern backdrop for designers, showrooms, bar, cafe and installations.

180 The Strand will house a selection of directional ready to wear and accessories designers and brands including Ksubi, YMC, PUMA by Mihara, Dr. Martens and Melissa Plastic Dreams.

Robinson Pfeffer showroom will present a collective of Australian designers including Tina Kalivas, Alpha 60 and Arnsdorf. Six Showroom will be representing menswear designers bStore Apparel, S***R (Swear) and shoe brands ‘Opening Ceremony’ from NYC and ‘Surface to Air’ from Paris. estethica the BFC’s ethical designer initiative sponsored by Monsoon will be showcased here.

Independent fashion showcase On|Off will also be based in 180 The Strand bringing a catwalk venue and On|Off exhibition.

Somerset House will house the BFC catwalk show venue, The Portico Rooms presentation space, showrooms, NEWGEN sponsored by Topshop, exhibitors and sponsor lounges.

The space within 180 The Strand has been provided by Land Securities for the duration of London Fashion Week.

Simon Ward, joint CEO of the BFC commented “This modern space is the polar opposite to the neoclassical architecture of Somerset House; the combination of both venues creates a strong backdrop to London Fashion Week and the designer collections that will be showcased there. We would like to thank Land Securities for their support in allowing us to use this venue.”

The exhibition at London Fashion Week will be open for the duration of the womenswear shows: 10am – 7pm daily from Friday 18th September until Tuesday 22nd September. A menswear day will take place on Wednesday 23rd September. The exhibition is open to media and buyers.

For information on London Fashion Week, visit

London Fashion Week Spring 2010

London Fashion Week Spring 2010