DALLAS, Aug 1, 2009 / FW/ — When we say Converse, we always think of NBA greats Chuck Taylor and Jack Purcell. Established in 1908, Converse’s 100-year history has built a reputation as “America’s original sports company.”
Today, Converse offers a diverse portfolio including premium lifestyle men’s and women’s footwear and apparel. And its Converse One Star label, which is sold exclusively at Target, presents an all-American sportswear collection with a rock ‘n roll spirit for Fall 2009.
This season’s Converse One Star collection is all about individual style, and incorporates authentic downtown influences and retro touches on denim, graphic tees, plaid tops, zip-ups, dresses, outerwear and accessories.
Classic shapes with updated silhouettes and detailing create unique looks with authentic downtown influences and urban vibes. Deep shades of navy, berry and heather gray update hooded jackets, while ruffle-front details add a feminine touch to tunic dresses and plaid button-down shirts.
Additionally, tanks and graphic tees, and tunic dresses and button-down shirts play key roles in layering, perfect for a day-to-evening transition. Denim continues to be a mainstay for fall in a wide array of fits and washes, including the fashion-forward boyfriend roll-up style.
The One Star women’s footwear collection for fall offers an assortment of fun, inexpensive options to ensure every woman hits the street in style. The classic Ox sneaker is updated in retro purple suede, as well as black all-over sparkle. Low-Pro sneakers remain the perfect go-to for everyday casual options, and collegiate-inspired tennis sneakers are ideal for the sporty chic.
For fall, women’s accessories channel rocker inspirations with chic options including an exposed zipper chain-strap hobo bag and fringed scarves.
Lightweight plaid scarves pull together men’s looks this season, adding the perfect touch of urban edge, while a distressed canvas newsboy hat tops off any ensemble.
The fall 2009 Converse One Star lifestyle collection will be available at Target beginning September 2009.