MILAN, Sep 20, 2009 / FW/ — On the eve of the Spring 2010 Milan ready-to-wear season, Gianfranco Ferré announces the opening of four new boutiques – Baku, Dubai, Istanbul and Tallinn.
The store in Dubai, favourite crossroads of the United Arab Emirates, is Gianfranco Ferré’s second. It measure 180-sqm boutique at The Mall, the largest retail complex in the Middle East.
In Istanbul, one of Turkey’s major industrial and cultural centers, the new 190-sqm store is at the prestigious Istinye Park Shopping Mall.
In Baku, capital of Azerbaigian, the new two-level 150-sqm store is on Neftchilar Avenue in the heart of the fashion district.
In Tallinn, Estonia’s capital city and principal port, the 100-sqm store is at 16 Roosikrantsi Street.
The new boutiques present the men’s and women’s luxury ready-to-wear and accessories collections – all for the ultimate in a unique, sophisticated and elegant shopping experience and located in cities that are very much into exclusive fashion, as well as strategic locations on the international shopping map.
The interiors are a perfect expression of the new Gianfranco Ferré store concept.
In particular, the architectural motifs, geometries and volumes are beautifully heightened by clean contemporary lines, by the colour white and by the luminous impact of steel and plexiglass elements that capture the refinement of the Gianfranco Ferré style and design vision through stunning glints and contrasts.
These latest openings reflect the brand’s renewed philosophy of expansion and growth at an international level, supported in Russia by the stores in Kiev and Moscow, and in the Middle East by other points of sale in Beirut, Dubai Burjuman, Manama and Doha.
“We are thrilled to announce the four openings all at once,” says Michela Piva, CEO of Gianfranco Ferré.
“Not only are these cities rich in history and beauty, they are contemporary symbols of luxury, elegance and refinement. The new Gianfranco Ferré boutiques in these fashion capitals convey the brand’s wish to offer an inviting and exclusive space to our customers and to visitors who come from around the globe.”
