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Versus, A Familiar New Name at Versace

Versus Spring 2010

Versus Spring 2010

MILAN, Sep 28, 2009 / FW/ — Originally designed by Donatella in the early 1990s as a secondary line for Versace, Versus is being re-launched by the maison with British designer Christopher Kane at the helm.

For its initial offering on its second life, Versus proposes short dresses, sharply cut but not tightly squeezed, so rebellious that even with the use contrasting materials such as the mix of silk, metal, lace, and laser cut neoprene in a toweling look, it keep the original Versus quality of contrasting dual characteristics.

Romantic and aggressive; punk and melodious; or tough and feminine, the collection focuses on this game of opposites that was captured by Bruce Weber in the early 1990s with his iconic photographic campaigns of Versus.

For the Gen X and Gen Y Versus fans who had never lost hope that the label will come back, Donatella Versace and Christopher Kane included the iconic Versus motifs in the collection – mega safety pin brooches with a lion’s head in highly colored aluminum fasten the slashed dresses and decorate the accessories, with colored chains in the same tones as the collection of black, putty and red.

For the latest news about VERSUS, visit Versace at Facebook:
http://www.facebook.com/versace

Meanwhile, if you want to get a glimpse on the recently unveiled Versace Spring 2010 collection in Milan, visit www.versace.com to watch the video.

[MARI DAVIS]
Photo courtesy of Versace