NEW YORK, Sep 17, 2009 / FW/ — To the predominantly American audience, the FIFA 2010 World Cup just received a huge publicity boost when the Y-3 Spring 2010 show closed with a penalty kickoff by designer Yohji Yamamoto and professional footballer Zinedine Zidane as they shot two soccer balls into a massive net that descended from the ceiling.
The Spring 2010 collection that was unveiled last Sunday, Sep 13th celebrated the upcoming FIFA 2010 World Cup and took a global tour of modern sport style, rendered in the label’s signature of elegant athleticism.
An abstraction on World Cup dressing where logos, national flags and sportive elements are all put together to come as one, Y-3 is where fashion and sport collide.
The collection, shown for the first time in the Uptown Park Avenue Armory Building, was highlighted with a bold lighting concept and industrial stadium installation that enhanced the tension of sport and fashion.
Photos by EDWARD COLELLI