RIO DE JANEIRO, Oct 26, 2009 / FW/ — One of the four Brazilian designers, who participated at Oi Fashion Rocks, Alexandre Herchcovith had singer Geanine Marques who is also a part time catwalker for Herchcovith played at his show together with Stop Moon Play.
The Brazilian edition of Fashion Rocks was the first one held in Latin America and the only one promoted in 2009. Oi, the biggest Brazilian telecommunication company sponsors the event, which besides gathering the best in music and fashion is ruled by its social concern.
With Oi’s directive of developing marketing strategy which associates the image of a telecom company to a lifestyle, the Oi invests in entertainment marketing shares.
“Fashion, aside sports, music and culture is one of the pillars of the company’s entertainment marketing strategy. Since 2005 Oi invests in the fashion sector in several regions in Brazil. ”
“For all those reasons, it could not be left out of a project as big as Oi Fashion Rocks, one of the most important in the world”, explains Flavia Da Justa, Oi’s Communication CEO.