Asia Argento and John Richmond
Asia Argento and John Richmond

PARIS, Oct 6, 2009 / FW/ — Arguably the party of the season, John Richmond’s opening of his first Parisian boutique gathered some of the fashion and entertainment industries’ most recognizable names and faces most notables are Asia Argento, Carine Roitfeld, Franca Sozzani, Anna Piaggi and Hilary Alexander.

Located at 62 rue du Faubourg Saint Honoré, the 1300-square-meters John Richmond flagship store introduces the brand’s new philosophy, express through new architecture, exquisite art installations, futuristic layouts and effective merchandising.

With designer John Richmond and business partner Saverio Moschillo, who also runs the brand together with John Richmond himself as hosts, the new store opened its doors to celebrity guests last night here in Paris.

This brand new store in Paris will join ones that already exist in Milan, Capri, Porto Cervo and Kiev and part of an ambitious project to conquer the fashion capitals of the world as well as the prestigious cities across the globe.