NEW YORK, Oct 15, 2009 / FW/ — With the mantra “If you speak fashion, you speak Italian,” the multi-platform 2010 Made in Italy campaign was launched last night by longtime partners Hearst magazines and Italian Trade Commission.
Hosted by Cathie Black, President of Hearst Magazines and Dr. Aniello Musella, The Italian Trade Commission, the cocktail reception held last night at the Hearst Towers convinced Gossip Girl’s Kelly Rutherford, Dream Girl’s Anika Noni Rose and Indian American cookbook author Padma Lakshmi to take time off from their busy schedules so that they can hobnob with Harper’s Bazaar editor-in-chief Glenda Bailey, Marie Claire editor-in-chief Joanna Coles and Town&Country editor-in-chief Pamela Fiori.
Other notable attendees included Fe Fendi, Marjorie Gubelman Raein, Somers Farkas, Alexandra Lind Rose, Erin Fetherston, Derek Lam, Jan Hendrik Schlottmann, Rachel Roy, Colin Cowie, Brian Atwood, Adelina Wong, Yaz Hernandez and Bronson van Wyck.
Created by Hearst, the 2010 Made in Italy campaign includes a print component which will run in five Hearst titles: Harper’s Bazaar and its bonus issue, Runway Report; Town & Country; Marie Claire and Esquire, an online presences at www.lifeinistyle.com, events and retailers trips to Italy.
In his speech, Aniello Musella, Italian Trade Commissioner and executive director for the ITC in the US, underlined the importance of the campaign for Italy’s trade.
“We put public money in this promotion, and it should help the Italian manufacturers in this difficult time,” said Aniello Musella. “The American market is a first exporting market for Italian fashion as a whole for a long time, so we need them.”
[EDGARDO HERNANDEZ & MICA FUJIMURA]
Photos by EAGLEPRESS