Phoenix Richmond, John Richmond and Saverio Moschillo
Phoenix Richmond, John Richmond and Saverio Moschillo

PARIS, Oct 6, 2009 / FW/ — Last night, famed design label John Richmond opened its first boutique in France.The opening of this imposing flagship store in Rue du Faubourg Saint-Honoré is part of a strategic plan for market expansion, organized by Saverio Moschillo who runs the brand together with John Richmond himself.

It is part of an ambitious project to conquer the fashion capitals of the world as well as the prestigious cities across the globe. This brand new store in Paris will join ones that already exist in Milan, Capri, Porto Cervo and Kiev.

This brand new concept is part of Moschillo’s restyling strategy, and will involve all the John Richmond stores. The Paris store introduces the brand’s new philosophy, express through new architecture, exquisite art installations, futuristic layouts and effective merchandising.

The two floors which combines 1300 square meters, aims to display effectively both the Menswear and Womenswear collections: clothing, shoes and accessories as well as the first fragrance John Richmond Perfume.

John Richmond worked in collaboration with French architect Christophe Pillet to create a new, exclusive vision of luxury, by using noble materials and unique details such as black smoked glass plates and chrome steel hangers.

The distinctive tattoo design, sprayed on mirrors or inlayed on the floor in precious marbles, creates a continuous visual connection embodying the designer’s famous rock spirit and unveiling the industrial soul by being displayed in an unusual, high tech setting.

62 Rue du Faubourg Saint Honoré