Daniel Simmons; Maggie Rizer; Alison Brie; Justin Theroux
Daniel Simmons; Maggie Rizer; Alison Brie; Justin Theroux

NEW YORK, Feb 15, 2010 / FW/ — Perhaps it’s because it was Valentine’s Day yesterday that celebrities are out in full force. After the paparazzi mayhem at Rebecca Taylor’s, the Y-3 show at the Armory also had the photographers scrambling for the best angles of Jeremy Scott; Ciara; Daniel Simmons; Maggie Rizer; Alison Brie; Justin Theroux, Kei Nishikori, Coco Rocha, Verbal and Yoon.

Even designer Yohji Yamamoto made one of his rare appearances front of house before the show started.

Fashion coverage had evolved through the years; the production of a fashion show has also evolved. While the new collection remains the focus and the reason why everyone gathers in one place, celebrity sightings has also become part and parcel of reporting.

Case in point, here at FashionWindows, we do a separate report for celebrities so that our critique of the collection will remain relevant to fashion reviewing and still give details about their favorite glitterati.

When web journalism was just taking its foothold, it was taken as an alternative way to be published, i.e. in relation to print and television. As the internet became as ubiquitous as television, it also became crowded! All of a sudden, if you are not on Google, Yahoo or Bing, you are not relevant!

So, while fashion designers and labels remain pertinent and significant season after season by virtue of fashion week and of course their clothing, celebrities find themselves left behind if there is no mention about them anywhere.

And though symbiotic relationship between fashion and celebrities has always been there, it has become more important in this digital age of fashion reporting.

Photos courtesy of Y-3