PARIS, Oct 6, 2009 / FW/ — An off the shoulder mini in accordion pleats with oversized ruffles, a strapless blue summer dress in gores and godets and a beige mid-calf frock rolled at the hem and finished off with a collarless jacket, the Stella McCartney coed is now a full-pledged working girl.

Stella McCartney Spring 2010

It was bound to happen… growing up I mean. Even in a business wherein youth if worshipped, the women who wear the clothes age every year. Hence, responding to the now young adults who were university girls when she launched her label, Stella McCartney are giving them what they need and what they want.

The insouciance and the nonchalance usually associated with youthful collections have been replaced with self-assurance and confidence in the Spring 2010 pieces.