NEW YORK, Oct 29, 2009 / FW/ — Threads & Heirs, a new men’s label born out of a collaboration between Ruffian, LF USA and Macy’s will offer a modern style sensibility and deliver desirable men’s fashion at an affordable price.
Expected to debut at 200 Macy’s stores nationwide and on www.macys.com on March 2010, Threads & Heirs embraces a new modern attitude in menswear, focused on the grab-and-go guy. The debut capsule collection by internationally-renowned designers Brian Wolk and Claude Morais of Ruffian sets the stage for a unique new perspective in contemporary menswear.
“Designing the collection was a very organic process for us,” said Brian Wolk and Claude Morais of Ruffian. “We simply designed clothes that we wanted to wear, inspired by our neighborhood lifestyle in Williamsburg, Brooklyn.”
The Threads & Heirs man expects the latest looks in quality fabrications that take him from a day at the office to a night on the town. Positioned to offer great value, the line will consist of tops and jackets ranging from $24 for a t-shirt to $99 for a jacket.
The Threads & Heirs line was developed to respond to the 20- to 40-something male who cares about what he looks like and is style and label conscious but price sensitive. His regular media consumption makes him savvy to design elements in garments, such as good construction and product longevity.
With a casual sensibility, the Threads & Heirs label aims to provide cool style with a slim silhouette and unique trimmings.
[MARGUERITE SEBASTIEN]
