P. Diddy and Donatella Versace on stage
P. Diddy and Donatella Versace on stage

NEW YORK & RIO DE JANEIRO, Oct 25, 2009 — A synergy between Versace and Sean Combs better known as P. Diddy exists and it took center stage at Oi Fashion Rocks in Rio De Janeiro when the famed entertainer and designer performed as models wearing the Versace Fall 2009 collection walked the runway. And when Donatella Versace came up to take her bow, P. Diddy feted her by bowing in front of her.

Full of originality, Oi Fashion Rocks arrives in Brazil, simultaneously bringing international and national fashion and music shows in an unheard of arena in Jockey Club of Rio de Janeiro

The event is sponsored by Oi, the biggest Brazilian telecommunication company which, among other initiatives, was a pioneer in the development of a marketing strategy which associates the image of a telecommunications company to a life style.

With such directive, the company invests in entertainment marketing shares. “Fashion, aside sports, music and culture is one of the pillars of the company’s entertainment marketing strategy.

Since 2005 Oi invests in the fashion sector in several regions in Brazil. For all those reasons, it could not be left out of a project as big as Oi Fashion Rocks, one of the most important in the world”, explains Flavia Da Justa, Oi’s Communication CEO.

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