yoox_appMILAN, Nov 9, 2009 / – Just in time for the holiday season gift rush, yoox.com announces the launch of a new iPhone app, an interactive mobile shopping application available for free via Apple’s App Store.

The new application for iPhone and iPod touch, “YOOX.COM Style Gift Guide”, was developed in-house by YOOX Group’s Technology team and offers consumers the chance to explore yoox.com’s selection of fashion & design gifts anytime, anywhere, and ship gifts to friends and family worldwide.

This is the second foray for yoox.com into the world of mobile e-commerce, after the successful launch of yoox.com web fashion shopping application for iPhone and Android in April.

The “YOOX.COM Style Gift Guide” App will present the user with a special interactive questionnaire that will accompany them through the yoox.com shopping experience.

The results will help the user explore the yoox.com annual gift guide items hand-picked just for them, featuring the best of fashion, home design and exclusive products, all organized by different themes.

Questions which appear include: Where would you like to ship your gift – Spain, United States, Russia or Japan? What type of item are you looking for – Handmade or Classic? What is your budget? In just a few steps and thanks to a cover-flow interface, the items will be displayed with a 3D-effect, allowing users to make the perfect choice for their Christmas gifts.

A few quick clicks make it easy to have the perfect gift delivered anywhere in the world. Now last minute gifts can be sent with a few easy taps directly from the airport, holiday vacation, or simply street-side. Now holiday shopping is fun, fast and as easy as a call with a friend.

From mid November, the free app also gives iPhone/iPod touch users the opportunity to discover and buy exclusive special editions available only on yoox.com for the holidays.

Included in this exclusive category, available online for the first time, are Maison Martin Margiela Artisanal one-off pieces, and a mix of carefully selected, high quality products by the prominent Italian design brands, like the “Tenochtitlan” candelabra designed by Vittorio Locatelli for Driade Kosmo, presented in white for the first time exclusively at yoox.com, the only website offering the possibility of buying design products via mobile.

Perfectly marrying the past with the future, users can also shop valuable vintage pieces such as hard to find costume jewelry from Coppola e Toppo, Kenneth Jay Lane, Monet, Trifari and Napier.

After downloading, yoox.com holiday shoppers have an all-access pass to:

  • Easily browse, search and shop desired items by brands or category
  • Use the innovative GIFT GUIDE function to quickly find and send a present to friends and family worldwide
  • Pinch to zoom in on images or choose the Cover Flow view to visually and easily flip through your items
  • Save favorite items for future browsing or purchase
  • Share choices with friends and send them gift hints

This new application will revolutionize holiday shopping habits by giving you a quicker, more playful and interactive gifting experience. A touch of yoox.com in the palm of your hand -a gift for everyone!