LONDON, Dec 21, 2009 / FW/ — New recipients Christopher Shannon and J.W. Anderson join inaugural recipients Carolyn Massey and James Long as the winners NEWGEN MEN fashion grants sponsored by Topman.

The four designers will receive showcase funding and the opportunity to use the official BFC show venue at Somerset House to show their collections during London Fashion Week’s menswear day, on Wednesday 24th February 2010.

Newcomer Christopher Shannon’s luxe sportswear inspired collections and wearable collaborations with Eastpak and Topman, as well as LFW credentials having shown as part of the MAN initiative, make him one to watch come February.

J.W. Anderson’s intriguing silhouettes and romantic detailing have affirmed his stature as one of the most promising emerging menswear designers in London.

Carolyn Massey’s quintessentially English designs and James Long’s ability to push the boundaries whilst creating truly wearable pieces once again impressed the NEWGEN MEN Selection Committee made up of key opinion formers from media and retail.

NEWGEN MEN follows on from the success of the MAN show and will support emerging menswear talent with business support and showcasing opportunities at London’s dedicated menswear day which will take place for the third season at the end of LFW after the womenswear shows.

Simon Ward, Joint Chief Executive of the British Fashion Council commented “NEWGEN MEN got off to a really strong start when it launched in September 2009 and the quality of applicants for this season shows what an incredible job many menswear designers are doing in this country right now. I am looking forward to a full menswear day of emerging and established talent next February.”

London Fashion Week’s womenswear shows will run from Friday 19th February – Tuesday 23rd
February 2010, and menswear collections will be shown on Wednesday 24th February. LFW will be located at Somerset House, The Strand WC2.

For more information on the NEWGEN MEN designers visit