newgen_logoLONDON, Dec 10, 2009 / FW/ — Nineteen emerging designers were confirmed today by the British Fashion Council as the Fall 2010 winners of the BFC NEWGEN sponsorship, supported by Topshop.

The recipients of NEWGEN, sponsored by Topshop are:

  • Catwalk sponsorship: Mark Fast, Mary Katrantzou, Meadham Kirchhoff and Peter Pilotto
  • Presentation sponsorship: Holly Fulton, Louise Gray, Maria Francesca Pepe, Sykes
  • Exhibition sponsorship: Atalanta Weller, Christopher Raeburn, Craig Lawrence, David Koma,
    Dominic Jones, Fannie Schiavoni, Holly Fulton, KTZ, Louise Gray, LP.BG, Maria Francesca Pepe,
    Mark Fast, Mary Katrantzou, Michael Lewis, Michael Van der Ham, Natascha Stolle, Peter Pilotto and

Following the successful introduction of a presentation schedule last season, February will see four
NEWGEN collections shown in this way – introducing two NEWGEN newcomers, Maria Francesca Pepe and Holly Fulton.

Following two seasons showing as part of the Fashion East collective, Holly Fulton makes her debut on LFW.s presentation schedule. Her graphic, decorative dresses are part of a high-impact top-to-toe look boldly accessorised with Fulton’s jewellery and bags.

In the NEWGEN showrooms, located in the East Wing of Somerset House, existing exhibitors will be joined by new Ready-to-Wear designer of the moment David Koma whose dramatically embellished dresses have been sought out by Beyoncé, Cheryl Cole and Rhianna, Christopher Raeburn with his sustainable signature parachute fabric collection and Natascha Stolle’s quirky-chic take on sportswear.

First time NEWGEN recipient jewellery designer, Maria Francesca Pepe, has previously collaborated with Francesca Burns, Jens Laugesen and Louise Gray. Her modern avant-garde pieces will feature alongside cult insider jewellery designer, Dominic Jones collection. Fannie Schiavoni handcrafted androgynous yet versatile chain jewellery has won the newcomer exhibition sponsorship for the first time.

Peter Pilotto and Christopher De Vos. constantly evolving twists on draped digital print have won the pair catwalk sponsorship once more alongside Mark Fast, who last season proved how versatile his collection of beautiful knitwear is.

Topshop continues its support of the NEWGEN scheme for the seventeenth consecutive season. Offering additional support to designers by providing show venues and commissioning special collections available during London Fashion Week, Topshop directly contributes to the business development of some of the most exciting design talents in London today.

NEWGEN, established in 1993, is one of the world’s most internationally recognised talent identification schemes. Its alumni include many great British designers including Alexander McQueen, Matthew Williamson, Boudicca, Giles Deacon, Jonathan Saunders and more recently Christopher Kane, Marios Schwab, Richard Nicoll and Erdem.

For more information on the NEWGEN designers visit