DALLAS & PARIS, Dec 2, 2009 / FW/ — Move over Victoria’s Secret! Sonia Rykiel just trumped you for the chicest lingerie and accessories this season!
Unveiling luxurious pieces in fluid velvet, silk and satin and separates last night in Paris’ Grand Palais that will make the Victoria’s Secret fashion show seem pedestrian, Sonia Rykiel pour H&M upped the ante on who’s the sexiest of them all.
Embracing her signature chic and modern style including her well known multi-stripes, mother and daughter Sonia and Nathalie Rykiel also designed accessories such as brooches, hairbands, pillows and slippers complete the collection.
The first guest designer to create a lingerie collection for H&M, Sonia Rykiel has also signed its first designer Christmas collaboration. The collection will be launched in around 1500 of H&M’s stores on all markets from 5th December 2009; it will also be available in 8 major Sonia Rykiel boutiques worldwide.
“Rykiel style is more than fashion, it is a lifestyle. It is a very French elegance, but more than that it is very Parisian, and even more than that it is very Left Bank. It is the incarnation of the Saint-Germain-des-Prés woman. With this lingerie collection, the house’s signature chic and seduction is available for all women,” says Nathalie Rykiel, president and artistic director of Sonia Rykiel.
The Sonia Rykiel pour H&M’ lingerie collection comes is available six themes. A tuxedo is revisited as twenties inspired loungewear in velvet with chiffon lining and belt. There are 100% silk chiffon separates which include camisoles, night slips, nightgowns and kimono-style peignoirs.
Underwear includes silks, lacy cotton tulle and Rykiel’s signature multi-stripes. There are floral motifs and “Belle en Rykiel” written in rhinestones. Bra styles include bandeau underwired and soft shaped, some with removable straps.
Briefs are low cut or hotpant style with grosgrain details. Colour schemes focus on pale pink and black and multi-stripes in harmonies of old rose, violet and black. There’s an array of accessories with rhinestone or striped slippers, dusty pink mules, rhinestone brooches and hairbands and a velvet pillow bearing the message “Belle en Rykiel.”
Prices range from €7.95 for thong briefs to €29.95 for a rosette brassiere or fitted body. A full-length asymmetrical velvet dress is €79.95, a silk kimono peignoir €59.95 and velvet tuxedo pants €39.95
