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Tag Heuer Stands by Brand Ambassador Tiger Woods

Tiger Woods for TAG HeuerPARIS, Dec 21, 2009 / FW/ — Finally, some sanity into the Tiger Woods affair! TAG Heuer confirmed today that it will continue its partnership with Tiger Woods, as per the following press release.

TAG Heuer confirms that it will continue its relationship with Golf no.1 Tiger Woods but will respect his desire of privacy by modifying his role in the coming months’ marketing programs.

“The partnership with Tiger Woods will continue,” said Jean-Christophe Babin, President and CEO of TAG Heuer in a statement.

“But we will downscale the use of his image in certain markets for a period of time, depending on his decision about returning to professional golf. We will continue to actively support the Tiger Woods Foundation,” Babin continued.

Tiger Woods became a TAG Heuer brand ambassador in 2002. The relationship between the leader in prestigious sports watches and chronographs since 1860 and Golf virtuoso Tiger Woods has always been extremely professional and productive.