biffBANGKOK, Jan 26, 2010/ — With the theme “Look East”, the – The Bangkok International Fashion Fair & Bangkok International Leather Fair 2010 (BIFF & BIL 2010) is promoting the Thai fashion industry in a big way as the Southeast Asian nation leverages the effectiveness of the ASEAN Free Trade Agreement (AFTA).

Organized by the Thailand Depart of Export Promotion, BIFF & BIL is expected to encourage the rise of Thai and ASEAN fashion products in the global marketplace, especially in one of the world’s most vibrant fashion markets like Japan.

The mega event will bring together the best fashions and accessories of the ASEAN region, capitalizing on hot new trends, signature styles, textiles and leather products supported by the synergy of local expertise and regional cooperation.

By highlighting the fashions of all 10 ASEAN member countries, BIFF & BIL continues its campaign to bring ASEAN Fashion to, and stay more competitive in the global stage.

“With AFTA becoming effective from January this year, the overall trade volume between the ASEAN countries and their partners is growing at rapid pace,” said Srirat Rastapana, Director General, the Department of Export Promotion (DEP).

“The BIFF & BIL 2010 therefore will provide the region’s exhibitors and buyers from Japan, India, China, Korea and Taiwan with a promising platform for trade and cooperation. It is the only fair that offers a complete range of products and services related to the fashion industry supply chain, with greater trade negotiation and sourcing opportunities ever for everyone involved.”

More than 1,000 selected domestic and overseas exhibitors in diverse fields from clothing, textile, leather and fashion accessories to textile equipment & machinery, software & services related to the fashion industry will participate. Potential visitors include importers, manufacturers, traders, distributors, wholesalers, retailers, boutiques, department stores, buying agents, designers, international press and related others.

BIFF & BIL 2010 will be held on April 1-4, 2010 at Challenger Hall 1 – 3, IMPACT Muang Thong Thani, Thailand.

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