NEW YORK, Jan 27, 2010 / FW/ — Just in time for the 2010 ski season, Emilio Pucci opens a pop-up store in Aspen, Colorado.
The store is located in the heart of Aspen’s shopping district and provides an opportunity for the complete Pucci lifestyle experience. The store will remain open through May of 2010 and carry the full range of Pucci’s collection.
Pucci was founded by Emilio Pucci, an avid skier and athlete who travelled between his family’s regal palazzo in Florence, the mountains of Switzerland and the glamorous resort island of Capri.
His fashion career began unexpectedly in 1947 when he created a streamlined ski outfit- totally revolutionary for this time with its sleek, tapered trousers and hooded parka, photographed on the slopes of Switzerland and appearing in leading fashion magazines.
He was crowned “The Prince of Prints” by the international fashion press who were smitten by his bold, new designs and radical approach to fashion at the time.
It is in this spirit Pucci Aspen opens dedicated to the same simple, yet beautiful resort clothing infused with pieces for the modern Pucci women such as the new “Marquise” bag.
Color continuously emanates from the vibrant patterns found in the ready to wear and accessories.
Emilio Pucci Aspen
200 South Mill Road Unit # 1
Aspen Colorado 81611
Tel: 970 925 9298