Milan Runway Shows

Giuliano Fujiwara Men Fall 2010: The Art of War

MILAN, Jan 18, 2010 / FW/ — Staying within the military-inspired trend for Fall 2010, Masataka Matsumura was inspired by the samurai warrior who by nature appreciates how fragile all forms of life is but has to wage war because it his duty.

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It’s this delicate balance between life and death that makes the samurai a poetic figure to the modern man. And that is what Masataka Matsumura –creative director of Giuliano Fujiwara brings out in his Fall 2010 collection

Opting for a very narrow color palette of black and gray, with just splashes of deep shade of red for contrast, Masataka Matsumura proposed contemporary street wear that is based on layering multiple garments that begins with a loose fitting shirts and wide fluid pants, extra long knitted cardigan and finally a bolero-length leather jacket with ¾ sleeve.

The resulting look – a young metropolitan warrior that could easily fit into a video game cosplay but also be accepted in a normal gathering.

Silhouette is dictated by heavy layering inspired by the Japanese samurai and his armour, yet upholds a natural sense of styling, thus conferring a touch of fantasy and realism.

At times, proportions become extreme: trousers so wide that, thanks to a play of pleats and zips, they turn into a samurai skirt; the leather gilet gets longer, just like a sleeveless coat.

Among materials, wool plays a key role – even for knits, where it gets as soft as mohair and a silk/cashmere blend – and is often paired with leather. Colors are warm and thick: khaki, a deep shade of red, black and some light touches of grey scattered here and there.

And as promised, the new jewellery collection in collaboration with Giovanni Bosso Atelier was unveiled – extra long necklaces of glossy resin balls reminiscent of Buddhist rosaries, and precious gold and silver collars, are just some of the many exciting accessory offerings.

giuliano fujiwara fw10 from Soncini Communication Agency on Vimeo.

[MARI DAVIS]