Macy's The Little Red Dress
Macy's The Little Red Dress

LOS ANGELES, Jan 13, 2010 / FW/ — February is National Heart Month and Macy’s continues to show its love for the American Heart Association’s Go Red for Women movement with its limited edition “Little Red Dress”.

Available exclusively at select Macy’s, including locations in New York, Chicago, Boston, Philadelphia, Washington DC, Miami, Atlanta, Houston, Los Angeles, San Francisco, and Seattle, as well as on, the “Little Red Dress” retails for $69 with 10% of the sales price of each dress to be donated to the American Heart Association.

A seasonal twist on the iconic “Little Black Dress” in a seductive shade of red, this exclusive design showcases a flirty, fitted silhouette and is available in Small, Medium, Large, and Extra-Large.

An obvious choice for a glamorous Valentine’s Day rendezvous, it’s also the perfect way to show heartfelt support for Go Red For Women, a nationwide life-saving movement to promote awareness and prevention of heart disease among women.

Since 2004, Macy’s has raised more than $21 million in the fight against heart disease and this marks the first time in the retailer’s six year relationship with the American Heart Association that a limited edition design has been specially created to inspire and promote awareness of women’s heart disease–just in time to celebrate National Wear Red Day on February 5, 2010.

Additionally, in honor of American Heart Month and National Wear Red Day, Macy’s customers wearing any item of red–anything from lipstick, to the signature Red Dress pin, to an entire red ensemble–will receive a special 20% discount on a wide assortment of merchandise at all nationwide Macy’s stores, as part of the Wear Red Sale Event on February 3-7.

The “Little Red Dress” will be available from January 31-March 21, 2010.