NEW YORK, Jan 27, 2010 / FW/ — Scarlett Johansson wowed tough New York critics on her Broadway debut last Sunday in “A Room with a View,” and when the Mango Spring / Summer 2010 campaign breaks, she is also expected once again to win over more fans for the Spanish fashion brand.
The Spring / Summer 2010 Mango collection was unveiled in Madrid on November 11, which Scarlett Johansson, the current face of the brand attended. In an interview, Scarlett Johansson told reporters that she loves working with MANGO and sees MANGO as a casual firm, with lots of combinations of garments, fresh and youthful.”
For Johansson’s third campaign for MANGO, acclaimed photographer Mario Sorrenti is once again behind the camera. Damian Sanchez, the Creative Director of MANGO styled the shoot which was shot in location in New York City. Hairstyling and make-up was provided by Bob Recine and Stéphane Marais, respectively.
Scarlett Johansson modeled the new MANGO collection which combines naturalness and simplicity in its silhouettes, while experimenting with the contrasts and volumes of the lines. The result transports us to the “new look” age, in a voyage around the Mediterranean, in which the range of blues and greys combine with whites, natural tones and touches of red.
This apparent “retro marine”, where stripes and spots appear alongside each other, is transformed into an urban and contemporary look.
To add richness to these pure lines, natural or technical fabrics and textures are used to give this look: lace, English embroidery, braiding, raffia and ribbons, which give a traditional touch far from the rustic and closer to the sophisticated.
Photos courtesy of Mango