DALLAS, Jan 13, 2010 / FW/ — Beautiful, intelligent and talented, Zoe Saldana has wowed the movie audience in two blockbuster films in 2009 – Star Trek and Avatar. In April 2010, you can keep Zoe’s Eternal Magic right at your fingertips with the launch of the latest fragrance from Avon.
Yesterday, Avon announced that Zoe Saldana is the exclusive spokesperson for “Eternal Magic”, the brand’s new fragrance debuting this spring.
An unforgettable fragrance that leaves an indelible impression, Eternal Magic creates everlasting memories with a fragrance signature that lingers in the air.
The artfully crafted fragrance takes inspiration from the rare Princess Monaco Rose. The enchanting scent is the embodiment of the unique magic that surrounds mysterious, alluring women everywhere.
The fragrance will launch in the U.S. in April 2010 and will be available exclusively through Avon Representatives worldwide.
Commenting on her new role as Avon spokesperson, Zoe Saldana said, “I’m very proud to be working with Avon and to be the face of Eternal Magic. It means so much to me to be associated with a company that shares my values and believes in empowering women.”
Zoë Saldana is the most recent partner to join the company’s premier fragrance portfolio. Avon’s other partners include Reese Witherspoon, Salma Hayek, Courteney Cox, Fergie, Patrick Dempsey, Derek Jeter, U by Ungaro, Eon Productions for Bond Girl 007 and Christian Lacroix.