NEW YORK, Feb 16, 2010 / FW/ — Until today, never has security been so tight at the Tents since former First Lady Laura Bush attended the Red Dress Collection. This time, the security is for the Chambord® bottle fashioned with $3 million worth of diamonds, gold and pearls.
Unveiled at the W Hotels Arrival Lounge by iconic fashion designer Betsey Johnson for the first time in the U.S., the Chambord® bottle is arguably the world’s most expensive spirits container.
Designed by international jeweler Donald Edge, the appearance of the incomparable ‘Chambord by Donald Edge’ bottle at Mercedes-Benz Fashion Week was the latest stop on a worldwide tour that has taken the bottle to London and Berlin. From New York it travels to Orlando and Australia for an appearance down-under.
According to Edge, the unforgettable Chambord orb bottle is decorated with more than 60 carats worth of diamonds including 1,100 round brilliant cut diamonds, pear cut diamonds, a square cut emerald diamond, the finest round pearls and hand-wrought eighteen-carat yellow gold.
As it is the biggest week in fashion, Johnson was on hand to help Chambord unveil the $3 million bottle. Johnson is a breast cancer survivor and advocate, and Chambord was honored to have her as part of its “Pink Your Drink” program during Mercedes-Benz Fashion Week.
In addition to its support throughout the year of the “Pink Your Drink” program for breast cancer charities, Chambord is making a donation to Johnson’s designated charity, the National Breast Cancer Coalition.
“We jumped at the chance to feature the $3 million ‘Chambord by Donald Edge’ bottle at Mercedes-Benz Fashion Week and to have a designer of Betsey’s caliber unveil the bottle for the first time ever in the U.S.,” said Josh Hayes, Chambord Brand Manager.
“Our ‘Pink Your Drink’ program throughout the year revolves around raising funds and awareness for breast cancer, so it was natural to tie into this very fashionable occasion and very fashionable designer.”
According to Hayes, the ‘Chambord by Donald Edge’ bottle is currently being valued by the Guinness World Records to determine if it is indeed the world’s most expensive spirits container. He jokingly added that the answer to the most frequently asked question about the bottle is, “Yes, it’s for sale.”