NEW YORK, Feb 10, 2010 / FW/ — Alexander Wang and Rodarte join Calvin Klein Collection in live streaming their runway shows for Fall 2010. While Calvin Klein Collection will present theirs at , Alexander Wang and Rodarte will stream their fashion shows at


In an initiative supported by Mercedes-Benz, legendary fashion photographer Nick Knight is collaborating with Alexander Wang and Rodarte to digitally present the designers’ collections.

Alexander Wang’s show will be presented on February 13 at 5:00 PM EST and Rodarte on February 16 at 12:00 PM EST.

“I see the future of fashion weeks around the world as not only a physical schedule of shows, but also as a digital calendar of fashion experiences online, which bridge the industry and consumer experience,” said Nick Knight, Director of SHOWstudio. “When the industry talks about the ‘future of fashion weeks’ this is ultimately where they will arrive.”

The fashion shows, live on and viewable after the presentations, continue an increasing trend which sees more and more designers digitally capturing their fashion shows and presenting them either live online, or as film vignettes. Mercedes-Benz, along with Mercedes-Benz Fashion Week organizer IMG Fashion, plans to promote the digital experiences on their calendars and via their web properties.

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