Beyonce wearing Marc Bouwer at launch after party
Beyonce wearing Marc Bouwer at launch after party

NEW YORK, Feb 4, 2010 / FW/ — Fresh from her record-breaking win at the Grammys, R&B singer Beyoncé launched her new fragrance “Beyoncé Heat”, a captivating scent that exudes passion and unless a spirited fire within that is emblematic of Beyoncé.

Launched last Feb 2nd at New York’s Union Square, the event featured fiery red light and smoky fog, infusing Gotham’s winter landscape with a steamy, sexy aura that embodies Beyoncé’s unique appeal.

Feminine and irresistible, the floral, fruity, woody scent features rare, sensual flowers. Beyoncé Heat opens with a radiant floral bouquet of magnolia, neroli and red vanilla orchid balanced with a kiss of luscious blush peach.

At its heart, almond macaroon, sweet honeysuckle nectar and crème de musk combine to create an exquisitely sensual experience. Finally, warm and sexy notes of giant sequoia milkwood, tonka bean and amber linger to seduce the senses.