NEW YORK, Feb 17, 2010 / FW/ — As always, it was a star-studded G-Star Raw show at the Hammerstein Ballroom last night with Liv Tyler, the campaign model for G-Star’s upcoming Spring/Summer 2010 campaign, sitting front row.
For the campaign, Liv Tyler headlines the solo female images selected for the campaign underline G-Star’s commitment to its women’s collection and reinforce its core theme of ‘RAW Elegance.’
Shot by photographer Anton Corbijn, the campaign premieres in NYC during Fashion Week and will be visible in the world’s leading newspapers, magazines, on the street billboards and in-store as of February 17th.
Other notable attendees included: Adam Lambert, Adrienne Bailon, Agyness Deyn, Estelle, John Legend, Kelly Osbourne, Liv Tyler, Matthew Settle, Mena Suvari, Miss J. Alexander, Natasha Bedingfield, Nate Parker, Peaches Geldof, Robert Buckley, Sean Garrett, Shannen Doherty, Shanyna Shaik, Shaun Sipos, Steven Jackson, Terrell Owens, Toby Kebbell, Tyson Beckford, and others…
The runway show featured 30 models on a three-way platform, allowing the guests time to study G-Star’s innovative denim craftsmanship and color-coordinated sets. Electro-graphic LED screens and a musical mash up complemented the NY RAW collection’s bright colors. A remix of Shocking Blue’s ‘Venus’ provided an energetic finale.
Photos courtesy of G-Star