NEW YORK, Feb 5, 2010 / FW/ — Fashion week is not just about clothes; it’s also about style, contemporary culture and parties. For the past 7 years, STYLE360 has been exploring the symbiotic relationship among the fashion subsets and for Fall 2010, STYLE 360 is taking this tradition to the next level.

And this new edition begins on Saturday, February 13th when Style360 bids adieu to Ugly Betty. Hosted by (its first Fashion Week party) with ELLE this season, the event will feature performances by Fabolous, Pras Michel, Josh Madden & Charles Hamilton and a fashionable farewell to ABC’s “Ugly Betty.”

The widely anticipated debut of bebe – Kardashians, hosted by Kim Kardashian, as well as a launch party for their new Soho boutique also happens at Style360.

Pete Wentz’s line Clandestine Industries will have a high energy, rock concert feel with music by DJ Skeet Skeet and live performances by Bad Rabbits and Chiddy Bang. The show will also include a live art installation by Tristan Eaton.

Returning once again are celebrated designers Walter and Project Runway alumnus Malan Breton, who have been part of STYLE360 for the past three seasons. Breton’s Bollywood themed show will include a special performance by a popular American Idol finalist as well as celebrity catwalkers, including a royal Housewife.

Australian based sheepskin footwear and apparel company Emu will join the STYLE360 roster for its first NY Fashion Week appearance.

Saturday, February 13th
9pm: with cast of Ugly Betty

Monday February 15th
6pm-8pm: bebe Launch Party

Tuesday, February 16th
10am: bebe Kardashians Fall Fashion Collection
3pm: Walter Fall Fashion Collection
7pm-8pm, show at 7:45pm: Clandestine Industries by Pete Wentz
9pm- Clandestine Industries by Pete Wentz After Party at the Andaz Wall Street

Wednesday, February 17th
12:30pm: Emu – Fall Fashion Collection
4pm: Malan Breton Fall Fashion Collection