PARIS, Feb 7, 2010 / FW/ — Established in 1871, the famed Swiss brand Zimmerli of Switzerland held a presentation for their men’s underwear collection in a very intimate setting, (no pun intended) during Paris menswear week.


All models in white and classic brief is perfectly tailored to the anatomy of the human body. The highest quality materials are used for the manufacture of linen: Mako Egyptian cotton, superfine Merino wool and silk. The fabric is very elastic, but does not include a single synthetic filament.

Hollywood stars have long adapted Zimmerli in their everyday life as well as on screen that includes Sylvester Stallone in “Rocky”, Jamie Foxx in “Ray”, Hugh Jackman in “Wolverine”, and Denzel Denzel Washington in “Training Day”.

Photos by Paulo Brillo