bikkembergs_jeansS1004ANTWERP, Mar 4, 2010 / FW/ — For the Bikkembergs Jeans Spring / Summer 2010 collection, Dirk Bikkembergs found inspiration in the vastness and diversity of South Africa. The result is a colorful summer collection that reflects the cultural diversity of the country.

Imagine the Bikkembergs man hopping on a motorcycle and taking off on an epic two-wheeled road adventure. His destination: the open road across a diverse country defined by contradictions. His adventure will lead him past the most important cities in South Africa, from Durban to Bloemfontein, from Johannesburg to Cape Town. The nine cities on his trip are the basis for a colourful summer collection that reflects the cultural diversity of the country.

Each of the cities featured on this epic road trip has been given a specific symbol or graphic, which is included on many of the T-shirts with luxurious, special imprints and stitching. These are also repeated on patches sewn onto the denim and leather jackets. The knitwear offers quality with a slight worn effect to give it a tougher look.

The collection of jeans is also plentiful, with the four core fits: slim, regular, casual and boot cut. In addition, there is an inspired collection of bright and striking accessories, ranging from colourful open-faced motorcycle helmets and bright beach bags to ethnic necklaces.

This Bikkembergs collection makes for a striking look that combines the biker look with a colourful interpretation of South Africa, a country that is set to take over the headlines in the months to come.