LOS ANGELES, Mar 17, 2010 / — CALI by CAL launches its latest collection of casual yet ultra versatile tops and dresses that gives you natural, flattering support and fabulous shape with its exclusive, built-in figure physics bra.


With flexibility to work in tandem with any wardrobe from day to night, from work week to weekend, accessible price points, on-trend colors, all on top of its comfortable integrated support design – the label brings a definitive sense of the timeless and the timely value for the consumer dollar.

Designer Cal McCollum says, “Cali by Cal has always been about the fusion of style and function. Today’s more enlightened consumer is demanding more from the brands they buy and we deliver just that. While ensuring the superiority of our fit and the built-in support, we also make each piece strikingly sexy with the capability to blend it seamlessly with anything from elaborate jackets and dressy skirts to casual denim.”

This season, Cali by Cal offers seriously pretty dresses and tops with slinky straps, gathered details, varying necklines from deep V’s to elegant off-shoulder and one-shoulder pieces along with basic wife beater and racer tanks.

The color palette presents equally diverse choices from lush coral, violet, teal and rouge, vintage tinged plum, sky and grass to always perfect black and white. Key to the line’s popularity is its figure physics bra blended integrated into the designs, effectively providing comfortable, natural support without the distorted shape typical shelf bras give.

Since its inception in 2002, Cali by Cal has gained a devoted following among many Hollywood celebrities from Katie Holmes, Evangeline Lilly, Teri Hatcher and many others.

Manufactured entirely in the US in supple European gauge rayon that allows for a distinct richness in color, and 2×1 baby ribs and cotton-lycra blends for dependable stretch and retention, Cali by Cal is available from $44 – 106 at retail in specialty boutiques nationwide and on the website www.calibycal.com